Sunday, July 09, 2006

Advertising Gone Mad

On his website instoresnow.nl, Raoul Balai also proposed painting brand names on zoo animals and floating huge billboards off popular beaches to get vacationers' attention. "I was getting sick and tired of advertising everywhere," Balai told reporters. "But I don't want to preach, and I thought satire would work better." Far from taking his ideas as a joke, an Amsterdam zoo had its lawyer threaten Balai with a defamation suit after his website depicted fish from the zoo bearing the brand name of a frozen fish company. Prospective customers phoning his fake agency are kept on hold and bombarded with sales pitches until they give up. Thanks Teric for the post

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